Whatsapp as a social networking platform is being used by Individuals both for Business and Personal.
With large number of active subscribers, Whatsapp continues to be the #1 choice for personal conversations, but not among all the age groups. Instagram and Snapchat have their own dominance among different audience groups.
Recently, Facebook Messenger as a tool to chat, share pics and video calling is preferred by many as the Phone number privacy could still be kept unlike Whatsapp where your phone number has to be disclosed for a conversation. Whereas Whatsapp Messenger is used more to be part of various Group Conversations.
Nature of the Group conversations vary according to the audience. You can find various different groups, top of them
Be in touch – Alumni groups, School & College friends, Cousins, Family, Old Colleagues – People do not actively Hunt for Business here
Community – Colleagues (Multiple groups 😉 many a times), School groups for Parents & Teachers, Neighbours & Inmates as part of Gated Community (Flats & Apartments), As a member of Associations and Clubs (This is different from Business Networking groups) – Business is not transacted here, but one can gain visibility for his business when opportunity is available
Event based groups – Temporary groups for Events, Celebrations, Fundraising, Sports like Marathon, etc – Business happens
Common interest – Life hacks, Knowledge sharing, Learning, Do it yourself, Recipes, Baking, Pic exchange, Spiritual, Healing, Health and more – Business Happens
Activity based – Dance friends, Gym mates, Club mates, Activity friends (Running, Cycling/Biking, Trekking, Outing) – The coach, merchandiser who has Business benefit promotes the group and keep it active, lively and clean so that his Business is assured.
Business Networking – Primarily used for Business networking, Contacts, leads and enquiries are exchanged between the members of the Group – Solely for Business only
Home based Business – Homepreneurs as they popularly know as sell garments, fashion jewelries, tailoring and so many other handmade, homemade stuffs through groups to their Captive audience. They invite strangers to join their group through FB groups and random forums – Full life cycle of Business happens, Promotion, Catalog, Sales, Transaction reference, Acknowledgements, Returns & Complaints. This is supported more by a properly managed FB page.
Apart from these, Whatsapp groups are formed to manage a team, manage a project, drive the team with targets and so on. When you think Whatsapp is no more personal and majority of your conversations pertains to Business, its time to move on to Whatsapp for Business. Whatsapp Business messengers has more options to manage that the regular Whatsapp. More to come…
