If you are a small business owner and starting up yourself and actively looking for leads, then Google Adwords is the first step of your Digital Marketing activity. Next only to your Website design, and is the best way to start your marketing activity with an affordable budget – “Affordable is Subjective”

As far as Google Adwords is concerned, to start with the first campaign is the most important thing that you can do as a responsible SMB owner. Google Adwords algorithm is so advanced that soon after you start, it will guide you thru the process of evolution.

Setup your Adwords account thru http://adwords.google.com and complete your Business details, Tax information & Payment information. You are now ready.

Following are the basic tips to start with Adwords.

Start small:
Start your first campaign with a very small budget, unless you are guided by well experienced Campaign manager. All the budgets are daily budget and you will have full control of it. Make your own mistakes and go thru the learning curve, try and keep it short.

Keyword Selection:
Selecting the right keywords for campaigns on a small budget is important. But “right keywords” cannot be selected in the first campaign, you have to start with a set of most relevant keywords as per your existing business experience and knowledge. You may be right, but most of time wrong. Adwords works differently from your regular business.

Geotargeting:
Google supports you with a precise Geotargeting. Recent updates help you even to target the hyperlocal audience as small as like people living in one particular Pincode / Zipcode

Start date / End date:
Please do not forget to set the end date for your first campaign. Most of the DIY SMBs forget about the campaign they have set, coz it is not their core activity.

Device Targeting:
You know your business well, You must also be knowing your audience very well, similarly make sure on which device your ads must be visible and how..

Using Google adwords will get you immediate results, but definitely results will vary accoring to the effectiveness of your Campaign Settings. But remember, 90% of the first campaigns fails, after all if you could learn from the failure, your success can slowly start coming from your second campaign only if you have faith and continue…

We will discuss more…

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