BrokenglasseDigital Interactiive

1. If you want more pages of site to be indexed, then you should have more relevant links

The number of pages that Google indexes from your website is roughly proportional to the PageRank (Google PR) of your website. That means, more pages of your website will be indexed if your website has many inbound links.

Google does not have an indexation cap, i.e. they will index all pages of your website if you have enough inbound links. Remember that the PageRank displayed in Google’s toolbar is different from that Google uses in its ranking algorithm. So, it may not work. Learn the real art.

Hint: Start Indexing

2. Hosting servers can count too..! Slow servers can cause problems

Google’s crawler has only limited time to evaluate each and every site. If Google can only crawl two pages at any given time due to the speed of the server, then Google can set some sort of upper bound on how many pages they will fetch from that host server. This can be a major problem for websites that are hosted on slow or shared servers.

Hint: Host your site with a more Reliable Hosting company

3. Don’t over load your site with same contents everywhere. Duplicate content can cause problems

Imagin we browse through a website and find that most of the pages are duplicates but with different link name, we will drop out the duplicate pages and try to ignore them. That means we give a low priority. Google decides the same way.

As mentioned above, Google will index your web pages based on the PageRank of your pages. If you have duplicate content, some pages of your website will be discarded and you’ll waste ranking opportunities.

If you link from one page to a duplicate page, you can mess up your PageRank. Google also tries to pass the PageRank and other link signals from the duplicate pages to the original page.

If you use the rel=canonical tag on your web pages then the pages needn’t be exact duplicates but they should be conceptual duplicates of the same product, or things that are closely related.

Hint: Always create more and more original content which is relevant

4. A big NO-NO to Affiliate pages

Affiliate pages do not page rankings. If a website is an affiliate website that is very similar to other pages (only with a different logo, etc.) then this page won’t get high rankings.

PageRank power is not passed on when Google detects that it is an affiliate link

5.  Though 301 redirects work, do not expect the PageRank to pass on

When you change your domain name, you need to redirect your old pages with a 301 redirect to your new page then the link power will be passed to your new domain name. It works, but the overall power of the links may be decreased. Yes, 301 redirects may not pass the full PageRank.

6. Never have any Low quality pages, which can cause serious problems

Google stamps certain pages in any website as of low value. If there are a large number of  low value pages, then it might not crawl quite as many pages from that site.

When Google finds, that a lot of page are having very limited content, it might stop crawling immediately. If you really want to have almost all the pages of your site, then have the relevant contents with lots of text on them.

7.  Take necessary care before you distribute your PageRank to other pages

Google does not want you to sculpt your website for PageRank reasons. The best way to pass link power from one page to other pages is to have good website navigation.

Site’s Information architecture, how you make links and its structure appear on a page in a way to get the traffic to the page that you want to popularize. It is really a better way to approach it than trying to do individual sculpting of PageRank on links.

You can distribute that PageRank very carefully between related pages, and use related links straight to your product pages rather than into your navigation. There are brilliant ways to do that without necessarily going towards trying to sculpt PageRank

8. JavaScript navigation looks nice, but Google doesn’t like it

Google use to scan within JavaScript, and would probably look for links.  Google has gotten smarter about JavaScript and can execute some JavaScript. But it doesnot mean that Google executes all JavaScript, so there are some conditions in which Google doesn’t JavaScript at all.

More confusing??

Google does have the ability to execute a large fraction of JavaScript but it does it only when it needs or want to.

9. Do not purchase links, Google does not like it.

Google wants to give the most accurate results for the search terms and definitely don’t want advertisements to affect the results.

If you want high rankings on Google, there are various ethical, white-hat SEO methods; that lead to lasting results.

It would be an EXPENSIVE mistake if someone tries to cheat Google.

1. Headline – Make it interesting..! Many people think that one should use a lot of Keywords in the headline so as to enable search engines to reach them. But it is not true always. Search Engines like Google, Yahoo, AltaVista and Bing have their own algorithm to throw away the relevant results for any search made. Just by adding few keywords on the title doesn’t make it a relevant article and the search engines have their own way to fight keyword spam. The important aspect of the Headline should be made more relevant to the article itself, it should be more attractive to the readers, publishers and visitors. The headline you give should compel the readers to go through the entire article in search of the set motto or if not, at least open your article and skim through the same.

2. Opening content in your First Paragraph – First impression is always the Best..! The opening paragraph of any article decides how long the reader is going to stay with the article. Article by itself, if expected to do the job of marketing your product or service, then it should make the reader glued to the content till the conclusion. Show people why it is more important for them to go through the entire article so that they gain something out of it.

3. Body of the Article – The essence of the article lies here. You explain, contradict, convince, persuade, market and finally you sell. This is the important part of your article where you have prepared your reader mentally to absorb the finest details about whatever you are explaining through. Although the body of the article is loaded with contents and technical information, it should retain the interest of the reader till the last word. You can substantiate and validate the points mentioned and make the reader happy that he is on the right article which he was searching for all these years.

4. Call to Action – Final Objective of all your effort lies here. The reader is with you, you have offered him a comfort zone which he is thoroughly enjoying, now its time to do justice to your duty. It’s a transition phase, where you inform him a bit more about you or your service, but don’t go overboard. People are more concerned about what you can do for them instead of know about who you are. There should be a compelling Call to Action, which can be explicit or indirect but should be done at the right time. Warning: Never try to sell here..!

5. Landing – You have created a confidence about your product or service, or about what ever the reader is going to gain out of reading our article. Apart from confidence you have also created a little curiosity in him, which should be the driving force to land into your website, where you can have more elaborate content, mind blowing visuals, customer testimonials, product pricing and offers (particularly tailored for the landing page alone). Videos and Pictures are also best used in the landing pages where the real selling happens..!

Pay Per Click (PPC):

A Pay Per Click campaign can drive instant targeted traffic. Running a PPC campaign is not easy as it seems. There are a lot of potholes that might occur if there is no experience, knowledge and the time for testing and tracking. A poorly managed PPC campaign will result in loss of money for the company. We’ll drive targeted traffic and then make sure that traffic converts into leads and sales.

We can help set up your campaigns in Google, Yahoo, and MSN, perform campaign management and optimize your website for better conversions. Work with us and enjoy all the benefits of effective PPC advertising.

Key Benefits of PPC:

• Instant Traffic: You start getting visitors to your website right from the first hour of your PPC campaign activation. To a great extent, the quality of your visitors depends on the way your campaign is set up.

• Highly Targeted: With PPC, you can only get visitors who use certain keywords or visit specific websites related to your business. Besides that, you can target certain geographical locations, demographics, languages, and times of the day/week. All of this makes this type of advertising very targeted.

• Easy to Measure: Tracking your PPC campaign performance is easy. Obtain detailed reports of your website and insights into important statistics about your website’s visitors.

• Controlled: With PPC you have full control over your expenditures. You can stop, pause and resume your campaign whenever you want, change your daily or monthly budget, and test what is best for you.

Key Services of PPC: We offer a complete range of services which means all of the research, creative, testing and management work is done by us. Our customers only need to provide the initial input; we do the rest. The key features of our PPC campaign service include:

ð Keyword Research

ð Campaign Setup

ð Landing Page Analysis

ð Weekly (on Demand) Campaign Performance Reporting

ð Unlimited Managed Keywords

ð Budget Analysis

Custom Web Design: – making the web a beautiful place

Creativity is subjective. We design your message with clarity and a purpose.

Every business needs a website. Our web design team builds web pages that are both functional and stylish that gives an edge over your competitors.

The content is as important as the package. Making your presence felt in the internet is passé. It requires a lot more, for your website visitors to turn into your clients. Having a website is one of the best tools a business can use to reach their existing clients and to obtain new ones. A strong web presence tells your clients and customers that you’re a leader in your field, that you really mean business.

A picture is worth a thousand words. Your website will speak a million words to your customers for you. Making this easy is what we do best.

At Broken Glass, we put forth the effort to understand your company goals, message, and your target market to develop an approach that best suit your needs. We work with a wide range of clients in a range of sectors offering a wide range of solutions from business to consumer(B2C) and business to business(B2B). We create professional websites of any complexity and orientation. Creative approach, innovative design, personal attention and customer satisfaction are the main aspects of our work.

We transform the web experience for both you and your clients making it effective and unforgettable. Through our web development, your easy-to-navigate website will give your visitors a great impression. We work with your company to define objectives and develop graphic designs for your websites and interactive tools thus making your website, more user-friendly and to reach a broader customer base.

Each website is like a finger print – both unique and special. Each client faces different and difficult challenges in business and hence the website will also be different, customised to tackle the impending challenges and to make the first impression an ever-lasting one on your visitor.

The look of your website is a direct reflection on your business and it must maintain a balance between its looks while conveying the message across to its visitors.

Our web services include:

Copywriting

E-Commerce

Programming

Graphic Design

Website Hosting

Site Maintenance

Database Development

Surprisingly sophisticated thinking in a smaller agency environment.

That’s what is different about Broken Glass. We take the concept a mile further, by offering a full menu of integrated services and surprising depth. We use a strategic tool to help our clients best define their brand strategies, and discover new, important directions for their brands.

• Custom Web Design
• Brand Marketing and Advertising
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Content Management
• Internet Marketing
• Account Planning
• Social Media Marketing
• Strategy Development
• Brand Development
• Retail Marketing
• Retail Space Planning
• Public Relations
• Conversion Optimization
• B2B & B2C
• Cross Promotions

Want an edge over your competitor? We help you with it.

Looking for a site that is built-to-impress? We help you build it.

Our web-designing team has an ocean of experience. Use it.

If you can dream, we can build it!

Located in the heart of Chennai city, Broken Glass is a tightly knit design firm who think BIG. As a web designing company, we develop rewarding websites, design stunning graphics and exceed at performing search engine optimization. Whether you need to utilize our SEO services for your current website or develop a brand identity for your custom site, we offer superior one-stop services as a web designing, graphic designing and SEO company.

A business website needs to be concise, easy to read and easy to navigate through. The primary focus must be the product or service that you offer, and the website is simply the tool used to deliver that message and must do it as efficiently as possible without impairing the message to be conveyed or the company image.

Broken Glass is a company that knows how to create revenue for your company using state-of-the-art website design graphics and top notch web designers. We offer our services to every type of business and we service both small and large companies with custom made websites catering to your needs and fitting your budget. Broken Glasscreates unique and affordable graphics and website design that brings the spirit and identity of your business to life.

We’re an interactive agency. Lot more than an advertising agency. A core group of strategic thinkers with vast experience at all levels of advertising, design, marketing, research and development. We know how to produce and execute the ideas we present.

Search Engine Optimization (SEO): – be discovered

The art of communication is building the gap between consumer passion and your brand. If your consumers can’t find you, how can your business be successful? In the crowded marketplace of the internet, it has become nearly impossible to achieve visibility without search engine optimization (SEO). 80% of all visitors come to a website using search engines. Optimising your website for search engines will allow you to gain substantial exposure. This means more visitors and more business for you.

SEO is the process of increasing the amount of traffic your website receives from search engines. Search engines like Google, Yahoo, MSN, use formulae called algorithms to determine how high to rank your website based on selected keywords and phrases. These algorithms are changed often, so it is important to keep yourself up to date. We constantly work at maintaining your site’s ranking through all the major search engines. We’ll create a strategy and implement it to ensure that your web site is on Page One for all your important keywords. SEO requires careful design of marketing material, so that search engines will be more likely to offer it to users searching the internet for information.

As a SEO company, we excel at bringing a business to its customer’s screens through exhaustive search engine optimization practices. Working with you, we tailor a SEO campaign that best suit your business needs. Our SEO services include researching and developing keywords that will work best with your website and target market. Using these keywords we then code your website, optimizing your various tags on your site to better produce traffic. While doing this we review your current content and make suggestions to allow your content to be more SEO friendly.

It is at this point the exhaustive SEO campaign begins, targeting your keywords on exterior websites on a monthly basis and we steadily raise the presence of your website online. In essence our SEO services help navigate your customers to your website.

Our search engine optimization process has proven effective for a wide range of clients and ourselves. Through our search techniques we have significantly increased the amount of unique visitors our clients receive through major search providers like Google, Yahoo, MSN etc., resulting in greater return on your investment.

Get in touch with us today and become found tomorrow.

The design of e-Commerce modules that include online shopping carts, payment gateway integration, shop fronts, inventory management and e-Com admin module, among others.

We design, develop and deploy customized e-commerce capabilities into your web properties with the control, flexibility and scalability you will need in managing online commerce. We provide both end-to-end solutions (analysis to maintenance) and specific design/development services. We also enable credit card processing, design email order receipt confirmation programs, shopping carts, online inventory management, order tracking and online payment and transaction systems.

We have extensive experience in both technology and design, having developed captivating interfaces, both interactive and non-interactive for our mounting client base.

This combination of skills in technology and design exists in Our Solutions simply because the people behind this organization come loaded with extensive experience in the media and technology fields. We’ve attempted to bring in the best of both design and technology into all products and services that we deliver – all the time. This unique blend of highly refined skills in technology and design sets us apart from competition.