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CRM is an essential part of modern business management

Customer relationship management

Be it an international company with thousands of employees and lump sum turnover or a sole proprietor with a handful of regular customer, maintaining and managing the existing customers is the lifeblood of any organization. Our services are extended to taking that extra step and help you with resources for a proper customer relationship management.

Overview

Customer Relationship Management or CRM is an essential part of modern business management. This article is provided by CRM Ellen Gifford, who specializes in helping organizations develop excellence in CRM, and this contribution is greatly appreciated. What is Customer Relationship Management, or CRM? Customer Relationship Management concerns the relationship between the organization and its clients. Customer Relationship Management is the same in principle for these two examples - this is the scope of CRM which can vary considerably.

CRM focuses on the relationship

Successful organizations use three steps to build customer relationship. Achieving effective Customer Relationship Management requires many organizations to adopt a new perspective. Consider the following:

  • Set goals mutually that satisfy the organization as well as the customers
  • Establish and maintain customer relationships
  • Produce positive feelings in the organization and among the customers

Achieving good CRM

Other means of achieving a good CRM is by building continuously following up with the customers and build a long term relationship. The cost of maintaining existing customers is a tiny fraction of the cost of acquiring new customers.
Company section includes

  • Set goals mutually that satisfy both the organization and customers
  • Establish and maintain customer relationships
  • Produce positive feelings in the organization and customers

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