Customer Relationship Management or CRM is an essential part of modern business management. This article is provided by CRM Ellen Gifford, who specializes in helping organizations develop excellence in CRM, and this contribution is greatly appreciated. What is Customer Relationship Management, or CRM? Customer Relationship Management concerns the relationship between the organization and its clients. Customer Relationship Management is the same in principle for these two examples - this is the scope of CRM which can vary considerably.
Successful organizations use three steps to build customer relationship. Achieving effective Customer Relationship Management requires many organizations to adopt a new perspective. Consider the following:
Other means of achieving a good CRM is by building continuously following up with the customers and build a long term relationship. The cost of maintaining existing customers is a tiny fraction of the cost of acquiring new customers.
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