2. Opening content in your First Paragraph – First impression is always the Best..! The opening paragraph of any article decides how long the reader is going to stay with the article. Article by itself, if expected to do the job of marketing your product or service, then it should make the reader glued to the content till the conclusion. Show people why it is more important for them to go through the entire article so that they gain something out of it.

3. Body of the Article – The essence of the article lies here. You explain, contradict, convince, persuade, market and finally you sell. This is the important part of your article where you have prepared your reader mentally to absorb the finest details about whatever you are explaining through. Although the body of the article is loaded with contents and technical information, it should retain the interest of the reader till the last word. You can substantiate and validate the points mentioned and make the reader happy that he is on the right article which he was searching for all these years.

4. Call to Action – Final Objective of all your effort lies here. The reader is with you, you have offered him a comfort zone which he is thoroughly enjoying, now its time to do justice to your duty. It’s a transition phase, where you inform him a bit more about you or your service, but don’t go overboard. People are more concerned about what you can do for them instead of know about who you are. There should be a compelling Call to Action, which can be explicit or indirect but should be done at the right time. Warning: Never try to sell here..!

5. Landing – You have created a confidence about your product or service, or about what ever the reader is going to gain out of reading our article. Apart from confidence you have also created a little curiosity in him, which should be the driving force to land into your website, where you can have more elaborate content, mind blowing visuals, customer testimonials, product pricing and offers (particularly tailored for the landing page alone). Videos and Pictures are also best used in the landing pages where the real selling happens..!

That’s what is different about Broken Glass. We take the concept a mile further, by offering a full menu of integrated services and surprising depth. We use a strategic tool to help our clients best define their brand strategies, and discover new, important directions for their brands.

• Custom Web Design
• Brand Marketing and Advertising
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Content Management
• Internet Marketing
• Account Planning
• Social Media Marketing
• Strategy Development
• Brand Development
• Retail Marketing
• Retail Space Planning
• Public Relations
• Conversion Optimization
• B2B & B2C
• Cross Promotions

The art of communication is building the gap between consumer passion and your brand. If your consumers can’t find you, how can your business be successful? In the crowded marketplace of the internet, it has become nearly impossible to achieve visibility without search engine optimization (SEO). 80% of all visitors come to a website using search engines. Optimising your website for search engines will allow you to gain substantial exposure. This means more visitors and more business for you.

SEO is the process of increasing the amount of traffic your website receives from search engines. Search engines like Google, Yahoo, MSN, use formulae called algorithms to determine how high to rank your website based on selected keywords and phrases. These algorithms are changed often, so it is important to keep yourself up to date. We constantly work at maintaining your site’s ranking through all the major search engines. We’ll create a strategy and implement it to ensure that your web site is on Page One for all your important keywords. SEO requires careful design of marketing material, so that search engines will be more likely to offer it to users searching the internet for information.

As a SEO company, we excel at bringing a business to its customer’s screens through exhaustive search engine optimization practices. Working with you, we tailor a SEO campaign that best suit your business needs. Our SEO services include researching and developing keywords that will work best with your website and target market. Using these keywords we then code your website, optimizing your various tags on your site to better produce traffic. While doing this we review your current content and make suggestions to allow your content to be more SEO friendly.

It is at this point the exhaustive SEO campaign begins, targeting your keywords on exterior websites on a monthly basis and we steadily raise the presence of your website online. In essence our SEO services help navigate your customers to your website.

Our search engine optimization process has proven effective for a wide range of clients and ourselves. Through our search techniques we have significantly increased the amount of unique visitors our clients receive through major search providers like Google, Yahoo, MSN etc., resulting in greater return on your investment.

Get in touch with us today and become found tomorrow.