We often get enquiries from enthusiastic entrepreneurs (that’s what they call themselves) with ‘web design projects’ like, starting a website for online advertising business that would allow them to generate money when people surf their web site (Rather ‘Enzine’ in their Klingon way). Latest was, “I want to have a web, graphic and search engine software for my website. But, if you can’t come up with the software, how about you providing me with a search engine quote? I just want 5 pages and I will do the rest. I am a web designer so I find it difficult to design a search engine for myself.”

And of late, many wish to have their own Facebook, Orkut, Twitter and EBay clones or a shopping cart like Amazon.com.

It becomes a tough job to make people accept the fact that there are certain wonders a website can or cannot do. Although it wouldn’t be impossible to create such websites, the time factor and the budget are the keys that determine its providence.

Making ‘money online’ is not a Joke

It is a difficult task to ‘make money online’, at least way more difficult than what people think it is. It is because of a few online marketers and online gurus that the common man believes that making money through websites is one of the easiest things ever. But, the cold truth is that turning profit from a website is really, really difficult, especially one that is aiming high. Even wildly successful internet endeavors such as Facebook and Amazon took years to show profits.

Not knowing the Basics

In many instances, a prospective client does not know enough about the Internet and how it works to start up such a venture successfully. And they do not accept this fact.

By this, we are not belittling people who wish to start up such ventures. We all have to start somewhere, and even Jeff Bezos and Mark Zuckerberg at one stage knew nothing about the Internet or websites, but come on… there is a wealth of information available out there today as well as sites that can be used as case studies!

Budgeting is important

When people approach us for Facebook clones they do not realize how much funding was required to implement this social networking giant. It is known that angel investors poured hundreds of millions of dollars into the site! People should understand that the same level of functionalities is not possible with a limited budget. It is not that a social networking site cannot be created with limited budgets, but the clients also need to realize the limitations of these websites and the fact that it cannot be an instant hit among the masses!

To create the Website is just the beginning

The web site owner sometimes tends to think that the process ends once the website is built. They suffer from the typical ‘build it and they will come’ myth. There is no clear understanding among them of what it takes to get visitors to a site, or how to market the site either online or offline.

All the above leaves us, as a web designing company with a few ethical dilemmas. Do we implement the site as per the client’s whims and fancies, (despite knowing that is may not make his website a hit) which is a version of ‘take the money and run’ concept, or do we tell the client that his brilliant idea is just never going to fly? Unfortunately, doing the latter means that we will probably go out of business as nearly 50% of the websites we build are forced to be based on someone’s crazy business ideas.

The only other alternative is to act not only as a web designing company but also as a web consulting firm, dispensing advice, coaching and guiding the client, enabling him to see success and satisfaction through the built website.

After all, that is what we are ideally supposed to be doing, right?

While I was writing this, someone called me and asked, “Why don’t you try working out the costs for a ‘cool’ version of existing social networking giants by launching a ‘YouTwitFace’ (Youtube, facebook and twitter)?” Oops what do I say??

The number of pages that Google indexes from your website is roughly proportional to the PageRank (Google PR) of your website. That means, more pages of your website will be indexed if your website has many inbound links.

Google does not have an indexation cap, i.e. they will index all pages of your website if you have enough inbound links. Remember that the PageRank displayed in Google’s toolbar is different from that Google uses in its ranking algorithm. So, it may not work. Learn the real art.

Hint: Start Indexing

2. Hosting servers can count too..! Slow servers can cause problems

Google’s crawler has only limited time to evaluate each and every site. If Google can only crawl two pages at any given time due to the speed of the server, then Google can set some sort of upper bound on how many pages they will fetch from that host server. This can be a major problem for websites that are hosted on slow or shared servers.

Hint: Host your site with a more Reliable Hosting company

3. Don’t over load your site with same contents everywhere. Duplicate content can cause problems

Imagin we browse through a website and find that most of the pages are duplicates but with different link name, we will drop out the duplicate pages and try to ignore them. That means we give a low priority. Google decides the same way.

As mentioned above, Google will index your web pages based on the PageRank of your pages. If you have duplicate content, some pages of your website will be discarded and you’ll waste ranking opportunities.

If you link from one page to a duplicate page, you can mess up your PageRank. Google also tries to pass the PageRank and other link signals from the duplicate pages to the original page.

If you use the rel=canonical tag on your web pages then the pages needn’t be exact duplicates but they should be conceptual duplicates of the same product, or things that are closely related.

Hint: Always create more and more original content which is relevant

4. A big NO-NO to Affiliate pages

Affiliate pages do not page rankings. If a website is an affiliate website that is very similar to other pages (only with a different logo, etc.) then this page won’t get high rankings.

PageRank power is not passed on when Google detects that it is an affiliate link

5.  Though 301 redirects work, do not expect the PageRank to pass on

When you change your domain name, you need to redirect your old pages with a 301 redirect to your new page then the link power will be passed to your new domain name. It works, but the overall power of the links may be decreased. Yes, 301 redirects may not pass the full PageRank.

6. Never have any Low quality pages, which can cause serious problems

Google stamps certain pages in any website as of low value. If there are a large number of  low value pages, then it might not crawl quite as many pages from that site.

When Google finds, that a lot of page are having very limited content, it might stop crawling immediately. If you really want to have almost all the pages of your site, then have the relevant contents with lots of text on them.

7.  Take necessary care before you distribute your PageRank to other pages

Google does not want you to sculpt your website for PageRank reasons. The best way to pass link power from one page to other pages is to have good website navigation.

Site’s Information architecture, how you make links and its structure appear on a page in a way to get the traffic to the page that you want to popularize. It is really a better way to approach it than trying to do individual sculpting of PageRank on links.

You can distribute that PageRank very carefully between related pages, and use related links straight to your product pages rather than into your navigation. There are brilliant ways to do that without necessarily going towards trying to sculpt PageRank

8. JavaScript navigation looks nice, but Google doesn’t like it

Google use to scan within JavaScript, and would probably look for links.  Google has gotten smarter about JavaScript and can execute some JavaScript. But it doesnot mean that Google executes all JavaScript, so there are some conditions in which Google doesn’t JavaScript at all.

More confusing??

Google does have the ability to execute a large fraction of JavaScript but it does it only when it needs or want to.

9. Do not purchase links, Google does not like it.

Google wants to give the most accurate results for the search terms and definitely don’t want advertisements to affect the results.

If you want high rankings on Google, there are various ethical, white-hat SEO methods; that lead to lasting results.

It would be an EXPENSIVE mistake if someone tries to cheat Google.

Creativity is subjective. We design your message with clarity and a purpose.

Every business needs a website. Our web design team builds web pages that are both functional and stylish that gives an edge over your competitors.

The content is as important as the package. Making your presence felt in the internet is passé. It requires a lot more, for your website visitors to turn into your clients. Having a website is one of the best tools a business can use to reach their existing clients and to obtain new ones. A strong web presence tells your clients and customers that you’re a leader in your field, that you really mean business.

A picture is worth a thousand words. Your website will speak a million words to your customers for you. Making this easy is what we do best.

At Broken Glass, we put forth the effort to understand your company goals, message, and your target market to develop an approach that best suit your needs. We work with a wide range of clients in a range of sectors offering a wide range of solutions from business to consumer(B2C) and business to business(B2B). We create professional websites of any complexity and orientation. Creative approach, innovative design, personal attention and customer satisfaction are the main aspects of our work.

We transform the web experience for both you and your clients making it effective and unforgettable. Through our web development, your easy-to-navigate website will give your visitors a great impression. We work with your company to define objectives and develop graphic designs for your websites and interactive tools thus making your website, more user-friendly and to reach a broader customer base.

Each website is like a finger print – both unique and special. Each client faces different and difficult challenges in business and hence the website will also be different, customised to tackle the impending challenges and to make the first impression an ever-lasting one on your visitor.

The look of your website is a direct reflection on your business and it must maintain a balance between its looks while conveying the message across to its visitors.

Our web services include:

Copywriting

E-Commerce

Programming

Graphic Design

Website Hosting

Site Maintenance

Database Development

Looking for a site that is built-to-impress? We help you build it.

Our web-designing team has an ocean of experience. Use it.

If you can dream, we can build it!

Located in the heart of Chennai city, Broken Glass is a tightly knit design firm who think BIG. As a web designing company, we develop rewarding websites, design stunning graphics and exceed at performing search engine optimization. Whether you need to utilize our SEO services for your current website or develop a brand identity for your custom site, we offer superior one-stop services as a web designing, graphic designing and SEO company.

A business website needs to be concise, easy to read and easy to navigate through. The primary focus must be the product or service that you offer, and the website is simply the tool used to deliver that message and must do it as efficiently as possible without impairing the message to be conveyed or the company image.

Broken Glass is a company that knows how to create revenue for your company using state-of-the-art website design graphics and top notch web designers. We offer our services to every type of business and we service both small and large companies with custom made websites catering to your needs and fitting your budget. Broken Glasscreates unique and affordable graphics and website design that brings the spirit and identity of your business to life.

We’re an interactive agency. Lot more than an advertising agency. A core group of strategic thinkers with vast experience at all levels of advertising, design, marketing, research and development. We know how to produce and execute the ideas we present.